Casandra Gedert
Design


About
Experience
Instagram
 
Casandra Gedert Hamilton is a jack-of-all-trades graphic designer with 3 years of experience, specializing in exhibition/enviromental design, brand identity and visual communciation across both print and digital media. 
She also is an illustrator, hand-poked tattoo artist, seamstress, occasional photographer and nail artist. 

Course: Advanced Typographic Communication
Deliverables: Brand identity & collatoral, packaging design, advertisements
Dates: Fall 2022
Professor: Matthew Mohr
Columbus College of Art and Design
Logo done with hand lettering & linocut stamp, photography done on 35mm film.

Refreshed branding and strategy focused on making fermented foods less scary. Strategy was rooted in the idea that fermentation has been around forever, and is therefore reliable. I chose to tap into associations with it’s roots being a product of asia, and centering it as something celebratory, simmilar to booze.